About À l’Huitrière: This establishment was born in 1882; a small shop in the Rue Basse, it was dedicated to the exclusive trade of oysters and snails. Pierre Bailleul, the great grandfather of the current owner took over the shop in 1908 and developed it until 1928.
At that time, he moved his business from a few meters, staying on the same pavement, to open a beautiful fishmonger at the confluence of three of the oldest and most commercial streets of the city; and to create a restaurant that knew immediately the success and notoriety (since 1930, it appears continuously in the Michelin guide with a star and sometimes both).
Today is the fourth generation that always gives more shine to this old establishment that is both “a page in Lille’s history, a monument to the culinary art and a masterpiece of decorative arts”.
About the visual identity: The building where À l’Huitrière has a very aquatic front with mosaic fresco representing the oceans. On the same theme and to create a link between the old identity and the new one, we painted the watercolour stain that sits behind the logo. This one represents coral, the primary source for life in the oceans.
*Please use the keyboard’s arrows to navigate through the images.