About La Péniche: La Péniche is a little piece of paradise in the heart of Lille. On the banks of the Deule facing the Champ de Mars, the boat has been a Café Théâtre for 12 years. Since January 2010, it recovered a second youth. It has hosted over 800 artists (rock, electronica, French song, folk, metal, humor…)
About the visual identity: The project was to find a strong and effective visual identity to modernise to follow the increase of clients. The graphic univers had to be in accordance with the place and around the contemporary music played there.
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